During this "Napapijri Peugeot Novelty" campaign, customers who purchase Napapijri products worth ¥21,000 or more at Napapijri shops nationwide will receive a limited double-logo keyring as a gift (while supplies last).

The "Peugeot 3008 NAPAPIJRI" is Peugeot's first "crossover," combining the driving feel of a sedan, the high eye-point of an MPV, and the robustness of an SUV. It comes in Pearl White, features the 3008's signature panoramic glass roof, and includes bi-xenon directional headlights and 17-inch alloy wheels.

The interior boasts combination seats in grey leather and Alcantara (driver's seat is electric with front seat heating) and dedicated floor mats. The "NAPAPIJRI" logo is prominently displayed on the front doors, rear gate, and wheels, stylishly expressing the worldviews of both brands.