NEW BALANCE | Running Shoes Adorned with Origami Cranes!
FASHION / NEWS
January 30, 2015

NEW BALANCE | Running Shoes Adorned with Origami Cranes!


NEW BALANCE


Running Shoes Adorned with Origami Cranes!


New Balance introduces the new "Global City Collection" series, inspired by three cities: Tokyo, London, and Boston. It will be released exclusively on Saturday, March 2nd, at five Oshman's stores and New Balance direct stores.



Text by Shu Sugiura (OPENERS)





Graceful as a Crane's Dance



This collection is designed based on the running shoe "M/W890," which features the ultra-lightweight midsole material REV LITE. Models representing Tokyo, London, and Boston will each be available. The "890" series is a beloved model worldwide, touted as capable of meeting runners' needs regardless of country or language.








The first installment from the collection, the "M/W890 ORIDURU," will be released in March.
It features a unique design depicting the origami crane, one of Japan's most cherished symbols of good fortune. The crane motif was adopted from a concept to support runners challenging their goals, and to be gifted to those who overcome and face adversity.


The heel features a reflective origami crane mark, set against a bold, striking mint green design with shocking pink accents.

Of course, the exceptional comfort is ensured by the superior cushioning of the ultra-lightweight REV LITE, a hallmark of the "890" running shoe series supported by runners worldwide.


The "M/W890 ORIDURU" is scheduled for release on Saturday, March 2nd.
The London and Boston models will be released sequentially thereafter.



M/W890 ORIDURU
Sizes | 22.5–28.0 cm
11,025 yen

New Balance Japan Customer Service
0120-85-0997

Oshman's
Tel. 03-3353-0584