FASHION /
NEWS
January 30, 2015
uniform experiment | The theme for the 2013 Spring/Summer collection is "GRAY"
uniform experiment
Reconstructing standard products through a new concept
The theme for Spring/Summer 2013 is "GRAY"
Launched in 2008 by SOPH.co.,ltd., "uniform experiment" is an experimental project in men's clothing (uniforms). The world created by representative Hirofumi Kiyonaga forms individual products through free thinking unbound by existing rules, utilizing graphics, colors, and materials.
Text by KAJII Makoto (OPENERS)
Key item for the Spring/Summer 2013 collection: studded shoes
The uniform experiment Spring/Summer 2013 collection unfolds with the theme of GRAY. Expressed through various shades of gray, the collection takes on diverse forms with iconic motifs such as leopard print, color charts, and studs, adding accents to any outfit.
The materials are washed and puckering is used positively to create a light, soft feel. Standard products are reconstructed through new concepts, presenting a collection that expresses the season as a whole. Pay attention to the key item, the studded shoes.
Major Retailers:
SOPH. Tokyo, SOPH. Hankyu Men's Tokyo, SOPH. Sendai, SOPH. Niigata, SOPH. Kanazawa, SOPH. Nagoya, SOPH. Osaka, SOPH. Hankyu Men's Osaka, SOPH. Kyoto, SOPH. Hiroshima, SOPH. Matsuyama, SOPH. Fukuoka, SOPH. Fukuoka Parco
uniform experiment http://www.uniformexperiment.jp/