FASHION /
NEWS
September 11, 2018
Zoff and Andy Warhol's collaboration series 'I’M ANDY WARHOL' | Zoff
Zoff
A Tribute to Andy Warhol
A Collaboration Realized
Eyewear brand Zoff will launch the collaboration series “I’M ANDY WARHOL,” a partnership with the Andy Warhol Foundation, on Friday, September 14, 2018.
Text by dia standard
Collection Theme Inspired by Andy Warhol's Famous Quotes
Andy Warhol, who announced works using universally known figures and symbols, leading the subsequent rise of Pop Art. This collaboration was realized out of respect for Warhol's innovation and achievements in the art world, and Zoff's desire for these eyewear pieces to be fashion items that can be enjoyed casually, in line with seasons, fashion, and moods.
For the collection's theme, the quote "In the future everybody will be world famous for fifteen minutes" was chosen from Warhol's many famous sayings.
This message is printed on the inside of the eyewear temples along with Warhol's signature, and the rivet design incorporates quotation marks (“”) as a catchy icon.
The "I’M ANDY WARHOL" series is divided into three lines: "Silver Factory," "Silk Screen," and "Self-Portrait," featuring a total of 9 models and 47 unique products. Warhol's persona, works, background, history, style, and philosophy are expressed in various forms through the designs. Customers will receive an original shopper bag on a first-come, first-served basis (while supplies last).

Silver Factory (4 models, 16 variations, ¥9,000–¥12,000 before tax)

Silk Screen (3 models, 15 variations, ¥7,500 before tax)

Self-Portrait (2 models, 16 variations, ¥7,000 before tax)
*Prices include standard lenses.
*Comes with an original case and cleaning cloth.
Inquiries
Zoff Customer Support
0120-013-883 (10:00–18:00, excluding Saturdays, Sundays, and holidays)
https://www.zoff.co.jp/shop/contents/andywarhol.aspx