Swapping Logotypes

Acne Studios is known for its popular denim items, offering a minimalist design with a luxurious feel, characterized by its distinctly Swedish color palette.

Now, they are collaborating with Fjällräven, another leading Swedish outdoor wear brand.

For this exclusive, one-time collaboration, the brands have swapped their logotypes, creating a new logo that features both brand names, which is used across the apparel. This collaboration sees two Swedish brands, born from mutual respect, jointly presenting their excellence to the world.

Both brands offer a blend of reliable functionality and sophisticated design. We encourage you to experience them firsthand.

Acne Studios Fjällräven
Release Date | Thursday, September 6, 2018 onwards
Retailers | Direct stores of both brands and authorized retailers