Calvin Klein | Spring/Summer Advertising Campaign Launches!

Calvin Klein

Spring/Summer Advertising Campaign Launches!

Calvin Klein Underwear's Spring/Summer 2013 advertising campaign has begun. Kicking off with a television commercial broadcast live across the US on Sunday, February 3rd, the campaign is now rolling out across various media platforms.

Text by SUGIURA Shu (OPENERS)

An Advertising Vision of Evolving Classics

The commercial features model Matthew Terry in a unique setting, exploring the theme of "Human vs. Machine" in the modern era. Produced in collaboration with Calvin Klein's global marketing and advertising agents, the concept was brought to life by photographer and creator Fabien Baron, with shooting taking place in New York City.

For the print campaign, world-renowned photographer Steven Klein captured Matthew Terry. Inspired by the new seamless underwear, both the video and print advertisements emphasize innovation, movement, and perfection.

The new Calvin Klein Concept underwear is available now at calvinklein.com, at Calvin Klein Underwear specialty stores in SoHo and Georgetown, and at select retailers nationwide. Starting in February, it will also be available at Calvin Klein Underwear specialty stores and department stores worldwide.

Calvin Klein Underwear
Tel. 03-3470-3458
http://explore.calvinklein.com/