Introducing the DMX RUN 10 "Winiche & Co. x MITA SNEAKERS" | Reebok

Reebok

A striking silhouette in vibrant fluorescent hues.

Introducing the DMX RUN 10, a triple collaboration between Reebok, Winiche & Co., and mita sneakers.

Text by dia standard

Inspired by Workwear

This release draws inspiration from workwear designed for hazardous environments, masterfully blending high-visibility fluorescent yellow with functional reflective materials.

While the upper utilizes breathable sporty mesh and nylon mesh, the midsole is intentionally kept white to further accentuate the DMX RUN 10's signature chunky silhouette.

The sole unit features "DMX MOVING AIR TECHNOLOGY," a system where air pods compress with each step, pushing air between different zones to create stability and superior cushioning.

Additionally, a detachable hold band, inspired by the reflector tapes commonly found on workwear for safety, is included. This band not only serves as a design accent but also allows the shoes to be worn as slip-ons by removing the laces.

Accompanying the release are a water-repellent spray for sneakers and a T-shirt, both embodying the brand's philosophy with unique ideas.