Focus on HOWL's signature provocative collection

—What was the theme/concept for the 2013 Spring/Summer collection?

It was “Collaboration with my friends.”


—Please tell us about the theme/concept.

This collection, “Collaboration with my friends,” was created in partnership with numerous brands with whom I have a close relationship.
The lineup includes “UNDER COVER,” “TAKAHIROMIYASHITATheSoloIst.,” TAISHI NOBUKUNI's new ready-to-wear line “PSYCHO TAILOR,” “suzuki takayuki,” “Robes & Confections” by Go Tsuchiya, who previously worked as a pattern maker for Yohji Yamamoto, and London'sMargaret Howell“INDUSTRIAL CATEGORY” by Kazuyuki Yokotsuka, who was involved in planning and design at Margaret Howell, and “H? Katsukawa from Tokyo” by Eiichi Katsukawa, who trained at paul harnden. It's a truly diverse group.
This collaboration has given birth to a new facet of HOWL, and conversely, passing through the HOWL filter has brought harmony to these unique brands. The lineup has been further enriched not only with apparel but also with shoes, stoles, and belts. This season also sees the release of “HOWL×CA4LA” headwear, “HOWL×Garden of Eden” accessories, “HOWL×T.A.S.” bags, and “DENIMS by HOWL,” which debuted in Autumn/Winter 2012, resulting in a stimulating collection.

—What about the key looks (coordination)?

From this season, we've been consciously creating with the adult man in mind. It's about adult allure and playfulness (laughs).





—What are the key items?

Since this is a collaboration, I wanted to mix my own sensibilities with the strengths of each brand (designer). The specific items are all the collaborative pieces. They've been crafted with meticulous attention to detail, so please take a close look.

—Which designers/brands are you paying attention to?

The brands that participated this time!

—Do you have a message for your fans?

Please see the clothes in person. You'll be able to witness the craftsmanship!


Major Retailers
INTERNATIONAL GALLERY BEAMS, LOVELESS, &MARKS, Unlimited (Aichi), DD4D (Ehime), DOUBLE OO'96 (Fukuoka), and others.


Tadashi Mochizuki
Became an independent stylist in 1994. Opened his own shop, “RICO,” in 2002. In 2003, opened a limited-time shop, “KOROMO BY RICO,” in Omotesando for a year and a half. Participated as Creative Director for Phoenix Robe di KAPPA in 2005. Established his own company, “Suns and Rainbow Inc.,” in 2008. Launched “HOWL and another poem” for Autumn/Winter 2009.


Pred PR
Tel. 03-5428-6484
http://howl.jp/