FASHION /
NEWS
February 2, 2015
DISCOVERED | The 2013 Spring/Summer Collection from the Noteworthy Domestic Men's Brand, DISCOVERED
DISCOVERED｜The Label
The theme for the 2013 Spring/Summer collection is “HIGH LIFE”
Elevated High Street Casual Style
DISCOVERED began in 2001, crafting bespoke clothing for artists such as musicians, DJs, and actors. Based on real clothes, the brand offers collections that cover everything from classical to casual, presented with a unique perspective that is both realistic and original. Here, designers Tatsuya Kimura and Sanae Yoshida explain the latest collection.
Text by KAJII Makoto (OPENERS)
A Message to Enjoy a Fulfilling “HIGH LIFE” Style
—What is the theme/concept for the 2013 Spring/Summer collection?
It's HIGH LIFE.
—Please tell us about the theme/concept.
We focus on materials and detailed design, proposing an elevated high street casual style while maintaining a street-conscious feel.
In particular, please pay attention to the fine-gauge knits featuring sophisticated designs like bi-color, football, and gradient borders, the pop materials with dot prints on checkered fabric, and the linen glen check items that create a calm atmosphere.
Furthermore, enriching one's lifestyle is up to the individual. With the 2013 Spring/Summer collection, we aim to convey a message that by incorporating DISCOVERED into your coordination, you can enjoy a more fulfilling “HIGH LIFE” style, even if just a little.
—What are the key looks (coordinations)?
We present an elegant style (bottom left) by pairing a street-infused MA-1 jacket with a fine-gauge knit featuring an impressive numbering design.
—What are the key items?
It's the fine-gauge knit (top right) that incorporates the trendy bi-color design.
—What is the key color?
Green.
—Are there any designers/brands you are paying attention to?
Not particularly.
—A message to your fans?
Thank you.
DISCOVERED
Tel. 03-3463-3082
http://discovered.jp