FASHION /
NEWS
February 2, 2015
CANTON® OVERALLS | The New Direction from the Originator of Japanese Denim Brands
CANTON® OVERALLS
The Originator of Japanese Jeans Brands Unveils a New Chapter
Born in 1963 as Japan's first domestic jeans brand, CANTON® operated until 1968. Revived in 2008 as CANTON® OVERALLS, the brand will celebrate its 50th anniversary next year.
Text by IWANAGA Morito (OPENERS)
“Made in Japan” Denim Captures Global Attention
In the half-century since CANTON®'s inception in 1963, Japanese denim technology has reached the world's highest level. Today, luxury brands from around the globe eagerly adopt Japanese denim.
Jeans from CANTON® OVERALLS are crafted exclusively in Japan by Japanese artisans. This is a testament to the spirit and techniques learned from the pioneers who dedicated themselves to the craft, tracing back to the 19th century when jeans first originated.
Particularly noteworthy are the jeans created in collaboration with Kaihara Co., Ltd., a venerable denim fabric manufacturer from Hiroshima Prefecture, which have garnered high praise worldwide. They boast a superb finish that, while of high quality, retains the rugged, raw texture characteristic of denim, making them a source of pride for Japanese denim.
Furthermore, the brand introduced its first shirts in the Autumn/Winter 2012 collection. These shirts, showcasing extensive expertise in dyeing and washing processes, represent a new frontier confidently explored by CANTON® OVERALLS.
With a collaboration denim line with Margaret Howell set to launch next spring, the brand's 50th anniversary is marked by a host of exciting projects. Keep a close eye on CANTON® OVERALLS, a true pioneer of Japanese jeans.