Reebok reissues the classic "DAYTONA DMX" in its original colorway | Reebok
FASHION / NEWS
July 12, 2018

Reebok reissues the classic "DAYTONA DMX" in its original colorway | Reebok


Reebok


The "DAYTONA DMX," a 90s sensation, is reborn.


Reebok Classic will release the "Daytona DMX OG" from the "DMX" series on Friday, July 13, 2018.

Text by dia standard





A 90s archive arrives in the present day!



The "DMX" series, launched in 1997, features "air pods" equipped with Reebok's proprietary "DMX Moving Air Technology." Each time the foot strikes the ground, air is compressed, forcing air between different zones within the air pods to create superior stability and cushioning.

The "Daytona DMX OG" being released this time is a revival of the "DAYTONA DMX," born in 2000, in its original colorway. It boasts a futuristic look. It will be available at the Reebok online shop, Reebok Classic stores, and other retailers.



DAYTONA DMX OG
Price: ¥15,000 (excluding tax)


Inquiries


Reebok Adidas Group Customer Service


0570-033-033 (Phone inquiries: Weekdays 9:30–18:00)

http://reebok.jp/