FASHION /
NEWS
July 12, 2018
Reebok reissues the classic "DAYTONA DMX" in its original colorway | Reebok
Reebok
The "DAYTONA DMX," a 90s sensation, is reborn.
Reebok Classic will release the "Daytona DMX OG" from the "DMX" series on Friday, July 13, 2018.
Text by dia standard
A 90s archive arrives in the present day!
The "DMX" series, launched in 1997, features "air pods" equipped with Reebok's proprietary "DMX Moving Air Technology." Each time the foot strikes the ground, air is compressed, forcing air between different zones within the air pods to create superior stability and cushioning.
The "Daytona DMX OG" being released this time is a revival of the "DAYTONA DMX," born in 2000, in its original colorway. It boasts a futuristic look. It will be available at the Reebok online shop, Reebok Classic stores, and other retailers.
DAYTONA DMX OG
Price: ¥15,000 (excluding tax)
Inquiries
Reebok Adidas Group Customer Service
0570-033-033 (Phone inquiries: Weekdays 9:30–18:00)