Preppy Yet Refreshingly Cool Items

—What is the theme/concept for the 2013 Spring/Summer collection?

It's "A BOY IN THE SUMMER."

—Please tell us about the theme/concept.

It's a proposal for wear that allows one to spend the summer refreshingly and comfortably. We've taken summer staples like stripes and applied them to suit fabrics and shirt materials, expressing the summer style of a clean, urban boy who isn't solely casual.
We're offering items like double-breasted jackets in towel material and setups using striped summer wool fabric, which are preppy yet refreshingly cool.


—What are the key looks (coordinations)?

A striped jacket and shorts made from original fabric, paired with a striped cut-and-sew shirt as an inner layer (bottom middle). Despite being entirely striped, it's not just casual; it has an air of sophistication and dressiness that feels right for the season.




—What are the key items?

The striped series made from original fabric, of course. I hadn't seen stripes incorporated into summer wool through printing before. I'm satisfied that we were able to develop the fabric essential for expressing this season's theme.


—What are the key colors?

Navy and white stripes. They're incorporated into various items.



—A message to your fans?

Previously, I expressed things through clothing that couldn't be conveyed through styling alone, which was a form of self-satisfaction. But now, I'm focused on creating items that can be delivered precisely to those who love Numero Uno.



Key Retailers
BEAUTY&YOUTH UNITED ARROWS, LOVELESS, International Gallery BEAMS, THE CONTEMPORARY FIX, CIBONE AOYAMA, BEYES Omotesando Hills, JUNPLUGGED, 10 CORSO CORMO, ARRTCO

Numero Uno
http://numerouno-tokyo.com/

Future Inn
Tel. 03-3408-2467
http://www.futureinn-tokyo.com