Smith ＆ Hardy | The Domestic Menswear Brand to Watch: Smith & Hardy's 2013 Spring/Summer Collection

Smith ＆ Hardy｜The Emerging Domestic Menswear Brand

2013 Spring/Summer Collection Theme: "Urban Breeze"

The Image: A Refreshingly Cool Man Striding Through the City

Along Tokyo's Meiji Dori,flagship shopHideki Fukuzono, who also serves as Design Director for TAKEO KIKUCHI, a brand that opened its flagship shop along Tokyo's Meiji Dori to much acclaim, is behind the brand. He explains the latest collection from "Smith ＆ Hardy," his own label.

Text by KAJII Makoto (OPENERS)

A Range of Blue Items Unveiled

—What was the theme/concept for the 2013 Spring/Summer collection?

It was "urban breeze."

—Could you tell us about the brand's theme/concept?

We envision a refreshingly cool man striding confidently through the city.

—What is the key look (coordination)?

A style combining a longer-length jacket with shorts.

Smith&Hardy｜2013 Spring/Summer Collection 02

Smith&Hardy｜2013 Spring/Summer Collection 05

—What are the key items?

A jacket with a longer hem and 7/10 sleeves, shorts, and a range of blue items from sky blue to indigo.

—A message for your fans?

If you see Smith ＆ Hardy clothing, please try it on at least once.