FASHION /
NEWS
February 4, 2015
NuGgETS | The Spring/Summer 2013 Collection from Noteworthy Domestic Men's Brand, NuGgETS
NuGgETS | The Domestic Menswear Brand to Watch
Effortless Style: Capturing the Spirit of Tokyo
Fluorescent Hues Define the Latest Collection
NuGgETS (pronounced 'Nuggets') is a menswear brand named after the 1972 compilation album of the same name, curated by Lenny Kaye, guitarist for Patti Smith Group. Designer Ryuhei Koboshi explains the latest collection, which seeks out the 'fashionable' symbols of each era amidst the currents of the times.
Text by Makoto KAJII (OPENERS)
Constantly Changing Clothes Isn't Necessarily 'Fashionable'
—What is the theme/concept for the Spring/Summer 2013 collection?
We don't set a theme each season.
—Could you tell us about the theme/concept?
Our designs are rooted in our daily lives and the 'clothing lifestyle' within them. Our aim is to create products that can be enjoyed as 'fashionable' within that lifestyle.
'Fashionable' isn't limited to just clothing; we interpret it as the prevailing trends of society, encompassing various cultures, and that which symbolizes an era. We don't believe that constantly changing into new clothes is necessarily 'fashionable'.
—What about the key looks (coordination)?
When choosing traditional items like jackets or button-down shirts, we might pair them with gingham check rayon pants or stretch pants, disrupting the overall balance with the color scheme to create a relaxed, natural feel that isn't overly styled. I think this captures the essence of contemporary Tokyo.
—What are the key items?
The stretch items mentioned in the previous section.
—What are the key colors?
Since the brand's inception, we've used the tricolor as our image color. For Spring/Summer 2013, we've incorporated fluorescent colors as key accents.
—Are there any designers or brands you're paying attention to?
The brand 'URU'. Beyond their excellent designs, I learn a great deal from the designer's personality and their profound knowledge beyond fashion. They are one of the brands I deeply respect.
—A message to your fans?
It's truly encouraging when I see people wearing our clothes on the street, receive emails, hear from retailers about who's buying our pieces, or encounter mentions of NuGgETS through various channels like Twitter and Facebook. Thank you very much.
Selected Retailers:
B&Y (United Arrows), Beams T, GARDEN (Tokyo), WISM (Tokyo), Uneven (Nagoya), Amp Lamp (Kyoto), MIRAI (Hiroshima), Loftman Coop Umeda (Osaka), Passim (Osaka), Freestrain (Nagasaki)
NuGgETS
15-8 Sakuragaoka, Shibuya-ku, Sakuragaoka Viridian 202
Tel. 03-6416-1759
www.nugget-s.com/