Diadora Collaborates with Nostalgic Surf Brand, Sundek | diadora
FASHION / NEWS
March 19, 2018

Diadora Collaborates with Nostalgic Surf Brand, Sundek | diadora


diadora


Available in limited quantities from March 17!


Italian sportswear giant diadora has released a collection in collaboration with American surf brand Sundek.

Text by dia standard




Sneakers, T-shirts, and Sweatshirts in the Lineup



Founded in 1958, Sundek became a symbol among surfers in the 70s with its signature rainbow-striped boardshorts, which sparked a major trend at the time.

diadora_017

diadora_018

diadora_019



For this collaboration with Sundek, diadora has reimagined its iconic 1980s running shoe, the 'camaro.' The design maintains a clean, all-white aesthetic, accented with Sundek's signature rainbow colors on the heel and other details. The tongue features the Sundek logo, symbolizing this unique partnership.

The apparel line includes a jacket, sweatshirt, and T-shirt. Like the shoes, the collection is unified by white, with rainbow color blocking used for contrast. diadora's distinctive forked badge logo is boldly incorporated as a design accent.

This collaborative product will be released in extremely limited quantities, available at only 30 select accounts worldwide, and exclusively at BILLY’S Shibuya in Japan.

camaro (Shoes) | ¥16,000 (excluding tax)
Sundek Jacket | ¥18,000 (excluding tax)
Sundek Sweatshirt | ¥13,500 (excluding tax)
Sundek T-shirt | ¥9,800 (excluding tax)

Sizes | Shoes: UK7-UK10H, UK11H (25.5cm-29cm, 30cm) | Apparel Collection: M, L, XL






Inquiries


DMR inc.


Tel. 03-5770-3040


http://diadorajapan.com/