beautiful people | Men's & Women's Coat Fair held at 'beautiful people Aoyama'
beautiful people | BEAUTIFUL PEOPLE
A wealth of popular and new men's and women's coats!
Coat Fair Held at "beautiful people Aoyama"
Held for five days only in SeptemberMen's FairFollowing the successful conclusion of the men's fair in September, "beautiful people Aoyama" will host a coat fair from Friday, October 26th to Thursday, November 8th. The first 30 customers to purchase a coat will receive a double-named coat brush from Edo-ya, a brush and broom manufacturer founded in 1723 with 294 years of history, and beautiful people.
Text by KAJII Makoto (OPENERS)
Popular Chesterfield Coats from the Men's Event Also Reappear!

Wool Trench Coat ¥126,000 each (beautiful people)
The highlight of this coat fair is the women's wool trench coat, a fall/winter version of beautiful people's signature trench coat. The fabric is produced by a highly skilled Italian manufacturer that handles everything from spinning to weaving. By blending wool with synthetic fibers and cashmere, they've recreated the texture of traditional Melton fabric while achieving a lightweight, durable, and more wearable finish.
The length is slightly longer than the standard kids' trench coat, adding a more mature impression. The fur, made from dense, voluminous, and soft raccoon, is selected to match the fabric's color. It's detachable, allowing for various styling options.
Additionally, the first 30 customers who purchase a coat during the fair will receive a coat brush made of pig bristles, with the choice of one for cashmere or one for wool.

To use the coat brush, lightly brush your coat after wearing it, before putting it away in the closet. By removing invisible dust and dirt trapped in the weave and fibers that obstruct the fabric's breathability, you can maintain the fabric's resilience.
The trick to brushing is to hold the brush bristles perpendicular to the fibers and use a flick of the wrist to gently brush away the dust with the tips. Natural materials like cashmere and wool, which are constantly 'breathing,' require daily maintenance to ensure longevity.
beautiful people Aoyama
3-16-6 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-6447-1869
Hours | 12:00 PM - 8:00 PM
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Tel. 03-6804-3075
http://www.beautiful-people.jp/