FASHION /
NEWS
November 20, 2017
A new model, "Falene," in a chic hue joins the classic lineup | diadora
diadora
Sports shoes with Italian flair
diadora, a total sports brand, was born in the Veneto region of Italy in 1948. Since the 1970s, it has gained recognition in the sports world, developing innovative technologies for soccer, tennis, and running based on feedback from numerous athletes, and offering high-quality sports shoes. This autumn, diadora announced three new models in its classic N9000, V7000, and B.ELITE series, characterized by their chic colorways.
Text by OZAKI Sayaka
Three models featuring exquisite deep, dark colors
diadora introduces "Falene," named after the Italian word for "moth." These are fashion-forward sports shoes designed with a chic palette of deep browns, grays, burgundies, and navies, reflecting this autumn's trends.
The V7000, named "VELOCE" (Italian for speed), was a favorite among runners seeking velocity. Crafted from a blend of leather, suede, and mesh, these shoes offer a stylish aesthetic. They are perfect for running as well as everyday city wear.
The N9000 series was developed as training shoes for the Italian national team during the Soccer World Cup, named "NEUTRA" (Italian for neutral). The Falene model features a color scheme based on burgundy and dark red, accented by embroidered brand logos on the tongue and heel.
The B.ELITE series is inspired by the model favored by legendary 1980s tennis player Bjorn Borg, with the "B" honoring his name. This version features a deep chocolate brown base, making it an easy match for autumn and winter wardrobes.
diadora "Falene"
V7000 ITALIA
Size | 25.5–28.5cm
Price | ¥22,500
N9000 ITALIA
Size | 25.5–28.5cm
Price | ¥23,000
B.ELITE ITALIA
Size | 25.5–28.5cm
Price | ¥24,000
Retailers | mita sneakers, BILLY’S ENT, JOURNAL STANDARD (N9000, V7000), Styles Daikanyama (N9000, V7000, B.ELITE), diadora Official Website
Inquiries
DMR inc.
Tel. 03-5770-3040
http://diadorajapan.com/