Celebrating a Grand Opening with Tomoyasu Hotei's Guitar Solo!

The opening of Ralph Lauren's official e-commerce site had been eagerly anticipated, not just by fans. Offering nearly the entire Ralph Lauren product range, from Purple Label, Black Label, Polo, RRL, and RLX for men; Collection, Black Label, Blue Label, RLX, and Pink Pony for women; and Layette to Boys & Girls for kids, it became a major topic in the fashion world.




At the party on the 17th, items personally selected by Ralph Lauren himself from the vintage collection, a highlight of this e-commerce site, were specially exhibited. This collection involves gathering Ralph Lauren vintage pieces from collectors worldwide and selling some on the e-commerce site. It's a project overflowing with Ralph Lauren's love for 'old things,' reflecting his sentiment, 'I have always cherished things that are timeless and deepen in character with age.'

Overseeing this e-commerce site is David Lauren, Ralph Lauren's eldest son and the company's Executive Vice President of Advertising and Marketing. This marked his first visit to Japan in six years, since the opening of the Omotesando store.
'I am delighted to launch Asia's first e-commerce site in Japan. I hope many people in Japan will enjoy this comprehensive online flagship store,' he expressed, appearing very satisfied with his return to Japan and the grand debut of the Japanese e-commerce site.




Amidst a gathering of various celebrities, the secret guest turned out to be none other than Tomoyasu Hotei. He delivered a powerful live guitar performance. Even for celebrities, it's rare to witness the performance of a leading Japanese guitarist at such close proximity. The flagship store in Omotesando was greatly energized.


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