BISTRO FLOWERS TOKYO | Fashion E-commerce Media Site "BISTRO FLOWERS TOKYO" Launches
FASHION / NEWS
December 10, 2014

BISTRO FLOWERS TOKYO | Fashion E-commerce Media Site "BISTRO FLOWERS TOKYO" Launches


BISTRO FLOWERS TOKYO | BISTRO FLOWERS TOKYO


A fashion e-commerce media inspired by Parisian "BISTRO"


"BISTRO FLOWERS TOKYO" Site Launch


The chefs behind the fashion e-commerce media "BISTRO FLOWERS TOKYO," launching on October 15 (Mon), are stylists.──The concept allows customers to purchase entire "seasonal coordinate" outfits, curated by stylists, as if ordering a course menu at a bistro.



Text by KAJII Makoto (OPENERS)



Initial "Chefs": Chie Inui, Momoko Kawamura, Chieko Fushimi, Kohei Kubo



The photo above features the men's dinner menu. Two coordinate sets form a single menu. While the down vest and pants might be the same, the choice of innerwear—a cut-and-sew or a shirt—can be selected, and the entire coordinate set can be purchased. This is the essence of the new site, "BISTRO FLOWERS TOKYO." Stylists active in fashion magazines and television serve as chefs, offering coordinate sets prepared in limited quantities for direct purchase.

For both men's and women's menus (coordinate sets), customers can choose their preferred main item from two options. Accessories and other items used in the coordinate sets, excluding outerwear, can be purchased additionally as à la carte items.

For example, with women's wear, even if the top is the same, customers can choose their preferred bottom—a skirt or pants—from the options proposed by the chef, adding another layer of enjoyment.

New coordinate sets will be updated twice a month, on the 1st and 15th. The featured "chefs" include stylists Chie Inui, Momoko Kawamura, Chieko Fushimi, and Kohei Kubo.


Fashion E-commerce | BISTRO FLOWERS TOKYO 02


Participating companies (brand names) include Abahouse International, Baycrews Group, Durus (Duras Ambient), FILM (Double Standard Clothing, Sov), Annad'is (Annad'is, Luxluft, Elforlito), Shareena (Anaca, Furen, Anaca Noire), Trinity (Dude), Universite (Pense), Gir key (Two key's), Future Planet (Double Planet), PUPUTIER (PUPUTIER), and others. We look forward to the new initiative of purchasing entire coordinate sets.

Fashion E-commerce Media
"BISTRO FLOWERS TOKYO"
http://bistroflowers.com

Facebook
www.facebook.com/BistroFlowersTokyo

Twitter
https://twitter.com/BISTROFLOWERSTO