RALPH LAUREN | Long-Awaited Online Store for Japan Now Open
FASHION / NEWS
July 31, 2015

RALPH LAUREN | Long-Awaited Online Store for Japan Now Open


RALPH LAUREN


The Long-Awaited Online Store for Japan is Now Open


Ralph Lauren's official e-commerce site for Japan has finally launched. The website offers online purchasing for nearly the entire product lineup and is brimming with original content.



Text by SUGIURA Shu (OPENERS)





More Than Just Shopping: Rich Content Awaits!



RalphLauren.co.jp features almost all Ralph Lauren products, including Collection, Black Label, Blue Label, RLX, and Pink Pony for women; Purple Label, Black Label, Polo, RRL, and RLX for men; and Layette through Boys & Girls for kids.


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RalphLauren.co.jp Makes Its Grand Debut


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A Wide Array of Items from Various Lines





Beyond just purchasing items, the site offers a "Style Guide" that provides styling advice by combining different pieces, and the lifestyle web magazine "RL Magazine," which delivers various topics related to Ralph Lauren. It's a content-rich experience that allows you to fully immerse yourself in the world of Ralph Lauren.


Explore Ralph Lauren's History on the Vintage Page



Particularly noteworthy is the "Vintage Page." The items featured here are sourced from collectors worldwide and have been carefully selected by Ralph Lauren himself and experts in iconic brand pieces. It's a collection that embodies the brand's heritage and American spirit, offering collectors a chance to experience a piece of the brand's history.
Alongside these items and design themes, the page includes interviews with Ralph Lauren, historical advertising campaigns, and stories behind the pieces. Furthermore, it introduces the collectors who have become vital to the brand's legacy and plans to launch a page where visitors can join the Ralph Lauren vintage community.



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The "Style Guide" Offers Styling Advice


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The Lifestyle Web Magazine "RL Magazine"





Ralph Lauren has always been at the forefront of adopting new formats, from mobile sites to iPhone apps. The launch of the e-commerce site for Japan is a highly anticipated event, not just for fans. Dive into the rich world of Ralph Lauren today.


RalphLauren.co.jp
http://www.ralphlauren.co.jp/
Ralph Lauren
0120-3274-20