FASHION /
NEWS
December 11, 2014
ELNEST CREATIVE ACTIVITY | A pop-up store is being held for the brand designed by Arata Iura
ELNEST CREATIVE ACTIVITY
Actor and Model Arata Iura's Brand Makes an Appearance!
Pop-Up Store Opens at Aoyama Select Shop 'valveat81'
Actor and model Arata Iura serves as designer for ELNEST CREATIVE ACTIVITY, a brand launched in Fall/Winter 2007. From October 11 (Thursday) to November 10 (Saturday), the brand will hold its first-ever pop-up store at the Aoyama select shop 'valveat 81'.
Text by KAJII Makoto (OPENERS)
Collaboration Model with Outdoor Shoe Brand 'KEEN' to be Released
ELNEST CREATIVE ACTIVITY offers activewear based on a workwear aesthetic, incorporating elements of outdoor, military, and ethnic styles, with an emphasis on functionality and practicality.
With the theme of "activity wear connecting nature and the city," the brand offers items that incorporate functionality suitable for various environments, especially the outdoors, into workwear in diverse forms. Its distinctive design features abundant pockets, each imbued with the theme of an activity, expressing creative playfulness through embroidery, stitching, and original fabrics.
This pop-up store will also feature a limited release of outerwear suitable for a wide range of settings, as well as a collaboration model with outdoor shoe brand KEEN. We invite you to experience the allure of this activity wear, rooted in the theme of "travel."
Arata Iura
Born in Tokyo in 1974. Director of ELNEST CREATIVE ACTIVITY. After a career as a model in Paris and Tokyo collections and in fashion magazines, he built experience at a fashion brand he launched in 1998 before going independent in 2008. He currently serves as designer for "ELNEST CREATIVE ACTIVITY," which he started in 2007, dedicating himself to creating activity wear that blends comfort, material feel, and functionality with his unique sense of playfulness.
ELNEST CREATIVE ACTIVITY POP UP STORE
Period | October 11 (Thursday) - November 10 (Saturday), 2012
Venue | valveat 81 1F
4-21-26 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-6406-0252
www.valveat81.com/
ELNEST CREATIVE ACTIVITY
http://elnest.com/