Denim That Fits Like a Second Skin

Founded in Sweden in 2001, Nudie Jeans develops its collections with the concept of a 'second skin.' By wearing in dry denim, the brand aims for a feel that mimics the wearer's own skin, emphasizing silhouette and material.

The way a beloved pair of jeans fades over years of wear reflects the wearer's individuality, fostering a deeper attachment as a personal item. The newly created movie stems from the desire for people to repair their denim rather than discard it, encouraging them to wear it for longer.

Furthermore, Nudie Jeans is a brand that prioritizes environmental consciousness.
The brand's philosophy is reflected in aspects invisible to consumers, such as the use of organic and fair-trade cotton, and its commitment to environmental and labor practices. This ethos is also conveyed in the new movie.

Repairing damage only enhances individuality. Nudie Jeans awaits to help you craft that one-of-a-kind pair.


Hero International
Tel. 06-6267-3100
http://www.hero-inter.com