FASHION /
NEWS
February 16, 2015
MOSKOVA | Sporty Underwear from France!
MOSKOVA | The French Underwear Brand
Sporty Underwear from France!
MOSKOVA, an underwear brand born in France, makes its debut in Japan. It will be available for a limited time until Tuesday, September 25th, at Hankyu MEN'S TOKYO and Hankyu Department Store Men's Building.
Text by SUGIURA Shu (OPENERS)
Created by Three Popular Surfers
MOSKOVA is an underwear brand founded in September 2009 in Capbreton, a town in southwestern France. It was established by three renowned French surfers: Jermey Flores, Miky Picon, and Patrick Beven.
With the concept of "EMBRACE COMFORT ENHANCE PERFORMANCE," these undergarments are gaining popularity not only in France but across Europe as highly fashionable and functional products.
Today, the brand develops its products based on feedback not only from surfers but also from practitioners of Brazilian Jiu-Jitsu, freestyle motocross, snowboarding, skiing, and skateboarding.
The chess king, used as the logo motif, is inspired by the mindset of athletes who constantly challenge themselves, aiming to be the "king" at the pinnacle of their respective fields.
This is an opportunity to experience this French brand, embodying both fashion and functionality, firsthand.
Hankyu MEN'S TOKYO, B1 Men's Underwear & Socks Floor
2-5-1 Yurakucho, Chiyoda-ku, Tokyo
Hankyu Department Store Men's Building, B1 Men's Underwear & Socks Floor
7-10 Kakuda-cho, Kita-ku, Osaka
Quiksilver Japan
0120-32-9190

