FASHION /
NEWS
February 16, 2015
RESTIR | Opening of "221 RESTIR," a New Project Proposing a Total Lifestyle
RESTIR | THE LIFESTYLE PROPOSAL
Three Floors Offering a Total Lifestyle Experience
New Project "221 RESTIR" Opens
Like the legendary spaces of late 1970s New York, where the era's most forward-thinking adults gathered—RESTIR's new project, "221 RESTIR," opened on September 8th near the original RESTIR store in Midtown. This new playground, offering a total lifestyle experience encompassing fashion, surfing, and art, has now arrived.
Text by KAJII Makoto (OPENERS)
First Floor: The Core Surf Lab "RESTIR SURF SIDE"
The first floor is a surf laboratory targeting men and women who are serious about both work and play, and who deeply love surfing. It's a space where visitors can learn about the ocean while enjoying the history and philosophy of surf culture. This floor offers not only mode-inspired surf fashion, distinct from traditional classic surf culture, but also produces professional-grade, authentic items. Fresh drinks made with carefully selected ingredients are also available.
Basement Floor: Flagship Shop Embodies the New "LE CIEL BLEU"
The basement floor is the only shop for LE CIEL BLEU, a brand whose name means "blue sky" in French. To mark the opening of this flagship store, the brand concept and logo design have been renewed. It proposes basic items for daily wear with unique styling, and also selects accessories that make dressing up enjoyable. Through fashion, it appeals to a feminine image that combines a global perspective with dignified strength.
The second floor is an intimate space that opens irregularly. This gallery space, filled with natural light, is planned to host various art events, including exhibitions of artworks and creativity from around the world, as well as parties and workshops.
221 RESTIR
9-6-15 Akasaka, Minato-ku, Tokyo
Tel. 03-5786-1252 (1F), 03-5786-1253 (B1F)
Opening Hours | 12:00–21:00
http://www.restir.com/

