Transformed into a men's shop for five days again this season!

The Aoyama store, which normally sells only women's items, will host a men's fair where all its merchandise will be replaced with men's items. A collection of "unique pieces only beautiful people can create" will be gathered in one place.

This season's theme, "NO TENKI," incorporates imagery reminiscent of summer, creating a paradox where winter wear designed for complete cold protection evokes a summery mood. The collection features rich yet quirky daily wear crafted from high-quality, textured materials. It also presents two distinct moods: one of dresswear that defies categorization, born from unexpected juxtapositions like winter and summer, casual and formal, innocent and alluring, embodying the beautiful people approach.





For this men's fair, the popular trench coat and Chesterfield coat from the women's collection, which had been frequently requested in men's sizes, will be available as exclusive event items. Additionally, the Aoyama store will offer limited-edition Tricker's x beautiful people double-name shoes and an off-white "surf-T" intarsia sweater.

Customers who purchase items during the event will receive a limited-edition original rider's pin badge to commemorate the Aoyama store's first anniversary (limited quantity). Basic yet new, stylish yet unrefined, classic yet rebellious, and rebellious yet classic——We want to fully embrace the spirit of beautiful people clothing.





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Tel. 03-6804-3075
http://www.beautiful-people.jp/