Vivienne Westwood Appears in UK Government's 'GREAT Campaign'

Vivienne Westwood

Selected as a Symbol of British Creativity

Vivienne Westwood Appears in UK Government's 'GREAT Campaign'

London is buzzing with the excitement of the Olympics. For the 'GREAT Campaign,' a UK government initiative to showcase the nation to the world, Vivienne Westwood has been uniquely chosen as an individual to represent creativity.

Text by KAJII Makoto (OPENERS)

Vivienne Adds 'Creativity is Great' to Her Accolades

The 'GREAT Campaign' is a UK government initiative that celebrates all things 'Great' that Britain has to offer. It encompasses a wide range of genres, including Technology, Innovation, Entrepreneurship, Creativity, Knowledge, Green initiatives, Heritage, Sport, Shopping, Music, and the Countryside.

Vivienne Westwood is the sole individual selected across these fields. As the face of this prestigious campaign, advertising is currently underway on billboards worldwide.

This campaign aims to highlight the UK as one of the world's premier destinations for living, working, studying, investing, and doing business. It is expected to spark a renewed interest in Britain among many.

Campaign Details
http://www.fco.gov.uk/en/about-us/what-we-do/public-diplomacy/great-campaign/