FASHION /
NEWS
February 18, 2015
Numero Uno | Pop-Up Store Opens at LOVELESS Aoyama
Numero Uno
Collaboration Items with museum neu Also Available
Pop-Up Store Opens at LOVELESS Aoyama
Numero Uno, a menswear brand whose 2012-13 Autumn/Winter collection is themed around "Breakfast / Lunch / Dinner," will open a limited-time pop-up store at LOVELESS Aoyama starting Wednesday, August 1st.
Text by KAJII Makoto (OPENERS)
Numero Uno x Museum Neu = David Bowie!
The motif for the collaboration items between Numero Uno and Museum Neu, created to commemorate this pop-up store, is David Bowie. The photographs were taken by Kevin Cummins in Leeds, UK, in 1973. It's an image of David Bowie with his arms outstretched, bathed in a spotlight, creating a powerful impact.
Regarding this collaboration with Museum Neu, Hiroshi Ozawa, the stylist designing Numero Uno, commented, "It might seem like an unusual and incongruous pairing, but David Bowie brought these two brands together. Numero Uno views him as a fashion icon. For this collaboration, we've used his photographs as a motif, essentially painting on a canvas of white T-shirts and white shirts."
During the pop-up store's run, the front window of the LOVELESS Aoyama shop will be transformed to reflect Numero Uno's world. This is also a must-see.
Numero Uno Pop-Up Store at LOVELESS Aoyama
Period: Wednesday, August 1, 2012 – Thursday, August 23
Location: LOVELESS Aoyama
3-17-11 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-3401-2301
http://www.loveless-shop.jp
Numero Uno
http://numerouno-tokyo.com/