Theory: A One-Day Event at the Aoyama Store

Theory

One-Day Event at Aoyama Store

Since its arrival in Japan in 1998, Theory, the casual brand from New York, has garnered support across a wide range of generations. On August 24th, marking the first anniversary of the flagship Aoyama store's relocation and renovation, a special event will be held.

Text by SUGIURA Shu (OPENERS)

A Delightful Market Appears!

Theory is renowned for its basic yet meticulously crafted silhouettes. This time, they present a one-day-only "Theory Market." Within the Aoyama store, a variety of shop-in-shops will be featured, including a merchandise store inspired by New York souvenir shops and a booth where T-shirts and tote bags can be self-remade.

Beyond fashion items, organic vegetables and smoothies made from them are also planned. In this exciting space filled with diverse pleasures, fully enjoy a special shopping experience.

Theory Market
Theory Aoyama Store
5-5-5 Minamiaoyama, Minato-ku, Tokyo
August 24 (Fri) 16:00–21:00 (CLOSE)
Closed for preparation from 11:00 to 16:00
Tel. 03-5766-5270