BURBERRY | Launches 2012 Autumn/Winter Campaign Expressing British Identity

BURBERRY

Gabriella Wilde and Roo Panes Cast in New Campaign

Autumn/Winter 2012 Campaign Captures British Spirit

The Autumn/Winter 2012 campaign has launched once again this year.BURBERRYThis season features emerging actress Gabriella Wilde and musician Roo Panes. Set against the backdrop of classic London streets, the campaign evokes the essence of British style through imagery reminiscent of a classic film scene.

Text by YANAKA Tomomi

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The Autumn/Winter 2012 campaign, shot by Burberry Chief Creative Officer Christopher Bailey and photographer Mario Testino, once again showcases their golden partnership. The cast includes Gabriella Wilde, an actress gaining attention for her roles in films such as 'The Three Musketeers', and musician Roo Panes, who was discovered by Christopher Bailey and participates in Burberry's music project 'Burberry Acoustic'.

The duo, clad in iconic outerwear such as the trench coat, are photographed in monochrome against a backdrop of London's misty architecture and streetscapes. The visuals are poetic, inviting the imagination to weave a story.

Christopher Bailey, who notes that '2012 is a special year for Burberry, with the Queen's Diamond Jubilee and the Olympics,' commented, 'With a spirit of celebration in this commemorative year, we have gathered the quintessence of Britishness, featuring all the elements that define Burberry: London's landscapes, film, music, weather, and iconic outerwear, including the trench coat.'

New images will be released monthly from June to December on the official website, Facebook, YouTube, Twitter, and other platforms, presented alongside Burberry's diverse collections.