A Full Lineup of Items Brimming with Craftsmanship

After joining Beams in 1994, Katsuhito In excelled as a skilled sales associate in the men's clothing department. His customer service, informed by a deep understanding of not only apparel but also fashion culture, attracted a devoted following. "Fermelist Beams," opened in 2003 to return to the roots of select shops, remains a gathering place for celebrities and creators to this day.

"The General Store" is the new men's shop curated by In. With the theme "A Store with Craftsmen and Poets," it offers a curated selection of essential fashion items, from leather goods and accessories to cosmetics and grooming products.





The collection features sought-after items such as shoes from "Anthony Cleverley," making their debut in Japan, and goods from British artist Damien Hirst, alongside exclusive, limited-edition items like "Marka" bespoke ties featuring a smile motif, and "Dr. Harris" almond soaps with added cords for convenience.





From Autumn/Winter 2012, a curated apparel line is also planned. This is a noteworthy shop for the "mature man" that continues to evolve, capturing the spirit of the times.

The General Store
From First 205, 5-3-10 Minami-Aoyama, Minato-ku, Tokyo
Tel. 03-6427-9915
Business Hours: 11:00 - 20:00
Closed: Tuesdays
http://www.general-store.co.jp

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