Monochrome Shots and Official Video by Serge Guerand

Crafted with exceptional artistry and designed to fit every moment of daily life, Giorgio Armani's sunglass collection is presented. The "Frames of Life" campaign, conveying its allure, has started again this year.

This campaign has been running since 2010. This season, photographer Serge Guerand captured sophisticated images of men and women enjoying their summer vacation in Saint-Tropez, a port town on the southern French coast facing the Mediterranean.





On the dedicated website (http://news.armani.com/jp/giorgioarmani/framesoflife/timeline/), monochrome shots depict scenes of wearing this season's sunglasses, characterized by a retro and pure design, for shopping, driving to the sea, or relaxing by the shore. The photos can be viewed chronologically according to various scenes, offering the joy of flipping through a travelogue. Additionally, an official video set to music is also available.

Monochrome yet vibrantly rendered scenes with sunglasses by Serge Guerand. Here, the rich, colorful daily and extraordinary life proposed by Giorgio Armani is vividly depicted.



Giorgio Armani Japan
Tel. 03-6274-7070