Day 4 Showcases European Brands Including CASELY-HAYFORD

The fourth day of the second Men's Fashion Week Singapore (MFWS 2012) presented six brands: "ALEXIS MABILLE," "BODY BOUND," "CASELY-HAYFORD," "MATTHEW MILLER," "RECKLESS ERICKA," and "RICHARD CHAI."

Alexis Mabille launched his brand in 2005 and has garnered attention since participating in Paris Men's Collections starting with Spring/Summer 2010.

Body Bound, a London-based menswear brand established in 2009, presented a rugged collection.

Casely-Hayford is a British brand by Joe Casely-Hayford and his son Charlie Casely-Hayford. With "Beyond Tradition" as its keyword, the brand builds upon Joe's skills and career, respecting British tradition and craftsmanship.

The highly anticipated emerging brand, Matthew Miller, showcases a unique collection with a logical approach utilizing technology. The all-over prints feature trees, rocks, and posters that designer Matthew Miller himself photographed on the streets of London.

Local Singaporean brand Reckless Ericka presented a quirky show with male and female models with long hair appearing alternately. The brand has been showing collections in Singapore since Autumn/Winter 2009.

Richard Chai is one of the rising designers gaining attention in New York. Of Korean-American descent, he launched his own brand in 2004 and his menswear line in Spring/Summer 2009, which is also available at select shops in Japan.

Day 5: MCM Hosts a Grand Show

The fifth and final day of MFWS 2012 featured a solo show by "MCM," bringing the curtain down on Asia's only Men's Fashion Week with a spectacular finale.

MCM presented a collection themed around "Munich Wildlife," the brand's birthplace. Men and women's looks graced the runway, accompanied by Segways adorned with MCM's monogram and appearances by popular Korean actors as models. The show was a visually stunning spectacle, complete with a diverse array of bags.

Fide Multimedia (the media division of the FIDE Group), the organizer of this MFWS 2012, also hosted the world's first Haute Couture collection outside of France in Singapore in November 2011. The Group's CEO, Frank Cintamani, also serves as the President of the Singapore Publishers Association and the Representative of the Singapore Film Association.

2nd Men's Fashion Week 2012 Singapore
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