FASHION /
NEWS
December 11, 2015
Borsalino's Proposed Winter Attire | BORSALINO
BORSALINO
Borsalino's Winter Style
Borsalino, the arbiter of headwear elegance, presents a knit cap designed to fit the modern lifestyle. Its exceptionally smart aesthetic is drawing attention. We recommend coordinating it with tailored outerwear, such as a Chesterfield coat.
Text by Takashi Tsuchida
A Legacy Brand of Felt Hats Since 1857
Founded in Alessandria, the capital of Piedmont in northern Italy, in 1857, Borsalino has become a household name synonymous with classic hats. Its history began when founder Giuseppe Borsalino established a factory that brought together artisans of felt hat making.
Though Borsalino is over 150 years old, its manufacturing methods remain unchanged since its inception. The machinery and wooden molds from the early 20th century are still cherished and passed down, along with the skills inherited by its artisans. This is the "Borsalino Craftsmanship," which will continue for generations to come.
Borsalino's signature "Qualità Superiore." Price: ¥68,040
A Borsalino hat requires over 40 production steps, and some items, demanding advanced techniques, increase this to 72 steps. Each process is carried out by skilled artisans, and the hats are shipped after approximately seven weeks of production, just as they were in the early days.
"We cannot sacrifice any quality for efficiency. That is why we continue to use traditional machinery and tools."
This dedication is the eternal spirit of Borsalino and the hallmark of "Borsalino Craftsmanship."
Cashwool Infused with Borsalino Elegance
The Fall/Winter 2015-2016 collection features "CASHWOOL," a unisex wool knit cap. Made from high-quality extra-fine merino wool, it is characterized by a lustrous sheen like silk and a smooth texture akin to cashmere.
Its exquisite texture, evident at first glance, beautifully expresses Borsalino's elegance even in a casual item like a knit cap. It can be paired with classical styles, much like their hats.
This season offers two types: ribbed and cable knit, each in nine color variations (grey, black, khaki, blue, brown, blue-green, navy, orange, beige), totaling 18 items. They come in a dedicated box, making them ideal for winter gifts. Ribbed knit (4BO 54426) / Cable knit (4BO 54429) each ¥19,440.
From left: two cable knit styles, two ribbed knit styles.
Borsalino Christmas Campaign Underway
Borsalino hats are the perfect Christmas gift. Both the directly managed stores and the online shop offer a wide selection for men and women. Given that the impression changes significantly depending on the brim width, trying them on before purchasing is highly recommended. The experience of choosing a Borsalino hat together can also be an irreplaceable memory.
During the campaign period from December 11 (Friday) to December 25 (Friday), the first 30 customers to spend ¥37,800 (tax included) or more will receive a special small hat brush as a gift. Why not take this opportunity to visit one of the participating stores listed below?
Period: December 11 (Friday) - December 25 (Friday)
Gift: Hat brush for purchases of ¥37,800 or more (tax included) during the campaign period.
Participating Stores: Borsalino Japan Directly Managed Storeshttp://www.borsalino-japan.com/shop
Borsalino Japan Online Shophttp://shop.jborsalino.com/
Campaign Application:http://shop.jborsalino.com/?tid=5&mode=f20