The Latest Evolution of the Picture Book

Picture books, read aloud by mothers and fathers every night, filled us with excitement. Whether it was tales of adventure in faraway lands or heartwarming stories about familiar animals, the charm of a picture book lies in its fantastical world, rendered with a gentle touch.

Ralph Lauren has now created a movie that allows you to virtually experience such a world brimming with dreams. It has been available on the official site since March 28 (Wednesday).

The original movie, titled "RL GANG," is, as the name suggests, a virtual fairy tale set against a storybook backdrop, featuring "gangs" dressed in Ralph Lauren's Spring/Summer 2012 new collection. This is the fourth installment in the series, which began with the Autumn/Winter 2010 season.

This season's theme is "Future Dreams." Eight children of diverse races and genders innocently discuss their aspirations for the future, narrated by Shima Chino, former Fuji TV announcer. Their innocent demeanor, coupled with Ralph Lauren's charming fashion, is sure to captivate everyone.

This movie, which can be considered the latest evolution of the picture book, is one that children will want to read. Why not enjoy it tonight with your children in the living room?

Additionally, at Ralph Lauren Children's stores nationwide, the "RL GANG" campaign is currently underway. A "coloring book" inspired by the original movie will be given as a gift to the first customers who make a purchase.



Ralph Lauren
Tel. 0120-3274-20
RL GANG Official Site
http://global.ralphlauren.com/worldofralphlauren/jp#/children/7

Ralph Lauren Official Site
http://global.ralphlauren.com/worldofralphlauren/jp