FASHION /
NEWS
February 25, 2015
FRED PERRY | Charity Photo Print T-Shirt Released
FRED PERRY
A Connection Between People, Celebrating the Brand's 60th Anniversary
FRED PERRY Charity T-Shirt
This yearthe brand's 60th anniversarymarks the launch of the "Fred Perry 60th Anniversary La Sardina" film camera, a collaboration between Fred Perry and Lomography, the Vienna-based photography community. The camera will be released on April 10th (Tuesday). Four photographs from the launch exhibition, by Keisuke Baba, Hadachrome, Keisuke Nagoshi, and Kiyoshi Kurosawa, will be available as photo print T-shirts. All proceeds from the T-shirt sales will be donated to the Japan Committee for UNICEF.
Text by Makoto KAJII (OPENERS)Photographs by FRED PERRY
The Theme for All Works: The Past Shapes the Present… "Chain"
To commemorate the release of the "Fred Perry 60th Anniversary La Sardina" film camera, a photo exhibition was held in March featuring 15 artists from various fields connected to Fred Perry, displaying 60 photographs to mark the brand's 60th anniversary.

Stylist Keisuke Baba captured a candid moment from a photoshoot.
Keisuke BABA
Born in Kumamoto Prefecture in 1958. At age 28, he spent two years in London. There, he met stylist Atsushi Okubo, and after a year as a stylist assistant in Tokyo, he became independent. He has styled for a wide range of genres, including magazines, commercials, artists, and musicians. After heading his own brand "GB" from Autumn/Winter 2004 to Spring/Summer 2011, he launched "ENGLATAILOR by GB" from Autumn/Winter 2012.

Hadachrome, active as a Lomographer, presents a technical piece using multiple exposures.
hodachrome
Born in Ena City, Gifu Prefecture in 1974. Began working as a photographer and designer in 2000. In 2006, he had a fateful encounter with LOMO's "LC-A" and became captivated by its charm. Since then, he decided to live as a Lomographer. In 2010, he joined Lomography.com. He honed his expressiveness and skills through rigorous training with renowned Lomographers worldwide. His main themes are "Beautiful Japanese Landscapes" and "The World of the Extraordinary." He releases many works using self-made Redscale film, multiple exposures, and cross-processing. He spends his days traveling all over Japan with his beloved camera.

Photographer Keisuke Nagoshi, on the streets of Paris...
Keisuke NAGOSHI
Born in Nara Prefecture in 1977. Photographer. Graduated from Osaka University of Arts. Since 1997, he has photographed squatters living illegally in abandoned buildings and houses around the world. His photo collections include "EXCUSE ME" (Tokimeki Publishing), "CHICANO" (Tokyo Kirara Sha), and "SMOKEY MOUNTAIN" (Akashia).

Film director Kiyoshi Kurosawa expresses connection through everyday power lines.
Kiyoshi KUROSAWA
Film director. Born in 1955. His representative works include "Bright Future" (2002), "Loft" (2006), and "Tokyo Sonata" (2008). He is highly acclaimed internationally.
All proceeds from the sale of these T-shirts will be donated to the Japan Committee for UNICEF,the Great East Japan Earthquaketo support reconstruction efforts.
Charity T-shirt
Price | ¥3,500 each
Available Sizes | M, L
Online Shop
http://www.fredperry.jp/category/MEN/FS1397.html