FASHION /
NEWS
February 25, 2015
KJUS | Scandinavian skiwear brand pursuing functional beauty
KJUS | Scandinavian Skiwear
A Nordic Skiwear Brand Pursuing Functional Beauty
Founded by Norwegian skier Lasse Kjus, KJUS is a skiwear brand available in 30 countries, primarily in Europe. Lines for golf and outdoor wear, more suited for everyday use, have also been appearing one after another since last year, garnering attention as fashion items.
Text by SUGIURA Shu
This Spring/Summer: Golf and Outdoor Wear Unveiled
Lasse Kjus is a renowned skier who won a total of five Olympic medals. He launched the brand in 2000, releasing skiwear that emphasized both functionality and luxury. Full-scale deployment in Japan began with the 2010/11FW season, and the brand gained popularity not only for its superior features like waterproofing and breathability but also for its refined style, such as a tighter silhouette than typical skiwear. Separate from skiwear, golf and outdoor wear lines were launched last year, and their latest spring/summer items have now arrived.
The "KJUS Golf/Outdoor" collection offers casual wear geared towards city use, leveraging the expertise cultivated in skiwear. The hiking jacket features an ergonomic design and a refined silhouette, while ensuring high waterproof performance with its water-repellent zippers and TORAY "Dermizax TM" material, achieving a balance of design and functionality. Furthermore, the use of four-way stretch fabric allows for unrestricted movement, making it feel as if you're wearing nothing at all.
Other items include striped golf shorts, a bordered polo shirt, and a stretch shirt with quick-drying UV-cut functionality, all offering a fresh, spring-like feel. This Nordic sportswear, both functional and exuding a premium quality, is sure to help you create a cool and refreshing look. It is available at the official online shop, the ski shop Jiro in Aoyama, and ski shops nationwide.
KJUS Online Store
http://www.kjus-shop.jp/



