Shop Concept: "Interests in Life." Proposing a Comfortable Lifestyle

Like New York, Tokyo is a city where one can enjoy both urban lifestyle and surfing.—The shop offers a full range of apparel and lifestyle goods selected by the three owners' discerning taste, alongside surfboards, wear, and various gear, including their highly popular original T-shirts, all evoking the authentic atmosphere of the New York SATURDAYS.





With "Interests in Life" as its concept, the brand focuses on a lifestyle encompassing surfing, fashion, culture, and travel, with a particular emphasis on the styles of surfers from the 1950s and 60s. It continues to offer reinterpretations of these styles, adapted for contemporary relevance.

The full lineup of original apparel is available, and the in-store espresso bar serves original blend coffee from a dedicated roaster.

Amidst the lush greenery of Daikanyama, conversations born over coffee with friends and fellow patrons—make it a space worth watching as a new community hub.