FASHION /
NEWS
February 26, 2015
5351 POUR LES HOMMES | Flagship Store Opens in Daikanyama
5351POUR LES HOMMES | 5351POUR LES HOMMES
Flagship Shop Opens in Daikanyama!
5351POUR LES HOMMES ET LES FEMMES Opens
The 5351POUR LES HOMMES ET LES FEMMES Daikanyama store, the only combined men's and women's shop in Tokyo, has opened, offering a lineup of products that focus on a unique worldview and beautiful silhouettes, from casual to formal wear by 5351POUR LES HOMMES and 5351POUR LES FEMMES.
Text by KAJII Makoto (OPENERS)
Large Shop Also Features the Men's Brand SCHORL
The men's brand 5351POUR LES HOMMES expresses its presence through styling and materials, incorporating essences from various generations under the theme of "the coexistence of gentle elegance and masculinity."
The theme for 5351POUR LES HOMMES's Spring/Summer 2012 collection is "TINT OF SICILY," inspired by the vibrant colors of Sicily, an island located in the south of Italy. The collection is constructed with a unified tone, rich colors, and various patterns, featuring colorful flowers that fill the cityscape and the characteristic architecture of the Baroque style.
Particular attention should be paid to the spring and summer color palette and textures, primarily composed of refreshing white-based hues. This collection proposes an adult style that is not overly casual, by fusing these elements with the rugged, masculine essence of 5351POUR LES HOMMES.
At the 5351POUR LES HOMMES ET LES FEMMES Daikanyama store, you'll also find the women's label 5351POUR LES FEMMES, which exudes an intellectual charm that is neither categorized nor conventional, possessing both cool sexiness and elegance, as well as the popular men's brand SCHORL, known for its luxurious and edgy style, currently available at select stores. Be sure to visit this much-talked-about new store in Daikanyama.


