A.P.C. Introduces John Smedley Knitwear

A.P.C. × JOHN SMEDLEY

A.P.C. Knits by John Smedley Arrive!

John Smedley, the quintessential British knitwear brand, and A.P.C., the iconic French casualwear label. These two wardrobe essentials have joined forces for their first collaboration, resulting in John Smedley knits infused with A.P.C.'s signature French flair.

Text by TOYODA Kouji

Design, Comfort, and Price: A Perfect Trio!

John Smedley is renowned for its exceptional fit, luxurious feel, and the ease of care that allows its knitwear to be machine washed. The collection boasts a wide range of styles, from crewnecks and V-necks to double-breasted knit jackets, knit shirts, cardigans, and cable knits, all available in a diverse palette of colors. As you know, these pieces have firmly established themselves as indispensable staples in our daily wardrobes. Now, in its 25th anniversary year, John Smedley has announced its first collaboration with A.P.C., a brand that continues to lead the French casualwear scene. The resulting knitwear artfully expresses the shared elegance of both brands.

The connection between John Smedley and A.P.C. runs deep. In the past, A.P.C. not only produced its own designs but also curated high-quality products from other brands. During that era, John Smedley was particularly popular.

A classic crewneck in a heathered grey. ¥23,100

A refreshing royal blue V-neck, perfect for a light, breezy feel. ¥23,100

Given this history, it's no surprise that their first collaboration is refreshingly straightforward, eschewing any unnecessary embellishments.
The collaboration focuses on John Smedley's standard crewneck, V-neck, and polo knit models, reimagined in A.P.C.'s signature muted color palette, with no alterations to the silhouettes or details.
In essence, this collaboration allows you to enjoy A.P.C.'s familiar casualwear with the exceptional comfort and quality of John Smedley.

This collection truly embodies A.P.C. designer Jean Touitou's fashion philosophy of "skillfully expressing the pursuit of functionality," making it a fitting collaboration to celebrate this anniversary year. Furthermore, the price point is remarkably accessible. For approximately three-quarters of John Smedley's usual price, you can fully experience the soft touch of 100% Sea Island cotton. These are essential, basic pieces that we highly recommend as your go-to items for early spring.

The crewneck knit is already available at A.P.C. directly managed stores. The V-neck and polo knit styles are scheduled to be released on Thursday, March 29th.

A.P.C. CUSTOMER SERVICE
Tel.03-5459-6502
http://www.apcjp.com/jpn/