Cushioning and stability are also upgraded

New Balance was founded in 1906 as a manufacturer of orthopedic shoes. Drawing on knowledge of foot anatomy, orthopedics, and exercise physiology, the company has supported athletes' feet with functional footwear crafted from its accumulated expertise.

The 1000 series, a heritage line from New Balance, has a storied past, including an anecdote where Ralph Lauren, upon wearing the inaugural "1300" model from the 1000 series released in 1985, praised it as "walking on clouds" and became a devoted wearer. The latest installment, the 10th generation "M2040," continues to pursue technological advancement and further evolution.





Compared to the previous "MR2002," cushioning and stability have been enhanced, along with a further reduction in weight to approximately 415 grams. The design has been updated for a sportier finish, featuring red stitching on the tongue and a slimmer "N" logo. Nevertheless, the combination of leather and mesh for the upper materials creates a sense of substance and luxury befitting a flagship model, blending fashion with function.

This is a masterpiece born from an unyielding spirit of creating better shoes and the crystallization of technology, proudly "Made in USA." Walking and running will become even more enjoyable and wonderful with the "M2040."

New Balance "M2040"
Sizes: Men's and Women's, 25.0–29.0, 30.0 cm
Upper Material: Leather, Mesh
Sole Material: Blown Rubber, N durance
Weight: Approx. 415 grams
Price: ¥33,600

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