Rugby Ralph Lauren is known for its slightly quirky, innovative preppy style, while still inheriting the tradition and spirit of Ralph Lauren. It's a brand that distills the catchiness of Ralph Lauren in the best way possible, and has become indispensable in today's fashion landscape where ivy and preppy styles are staples. While the brand garnered attention last year as its flagship store in Japan, the Cat Street store in Harajuku, Tokyo, celebrated its first anniversary, Rugby Nagoya, the second street-facing store following the Cat Street location, is the first three-story Rugby Ralph Lauren store worldwide.

While the heavy stone walls and store windows evoke classic New York buildings, a golden skull emblem shines above the entrance door, and the latest collection movie for Spring/Summer 2012 plays continuously on the giant screen in the center of the entrance. These are witty touches characteristic of Rugby Ralph Lauren.

The interior, spanning a total area of 400 square meters, is laid out with a "Make Your Own" corner on the first floor, where popular series of polo shirts and Oxford shirts can be customized, the second floor dedicated to menswear, and the third floor to womenswear.

Each floor features the latest items from the Spring/Summer 2012 collection displayed in a somewhat eclectic manner, alongside classic fixtures and accessories essential to the world of Rugby Ralph Lauren. It's like a modern-day hideaway for preppy boys and girls. Needless to say, a captivating encounter with clothing awaits those who visit.