THE FACTORY
FASHION / NEWS
February 26, 2015

THE FACTORY


THE FACTORY


Embarking on a New Bridal Venture!


What is "THE FACTORY," Aiming to Fuse Weddings and Art?



Many might feel that wedding photos lack a certain flair. They desire stylish photographs that capture the attire and the atmosphere. To meet such needs, "THE FACTORY" is embarking on a new initiative.

Text by KASE Tomoshige (OPENERS)






A New Wind in the Wedding Industry!



Simply put, "THE FACTORY" is a production company that boasts photographers, hair and makeup artists, and stylists, offering stylish movies and photos that defy conventional wedding industry norms. While this may sound rather plain, the members involved in its opening party are all individuals actively working at the forefront of various media, including advertising, magazines, and the web. What kind of photos will they create? To find out, we attended a photo session held on December 1st at their 5th-floor studio.





The direction felt akin to watching a theatrical performance. Two beautiful models with blonde hair, representing a couple, a clown dressed head-to-toe in checkerboard patterns, and various supporting characters... Then, photographer Kazuyoshi Shimomura appeared, dynamically capturing mode and cool images in real-time. Hair and makeup artist Eita styled their hair, intertwining it or changing it to different looks, presenting a truly dramatic photo session.

In addition to shooting these high-quality photographs, they also offer rentals from their in-house dress shop and produce original parties centered around photo sessions. "I don't want a wedding like everyone else's," "I don't want anything overly flashy."If you're thinking along these lines, why not reach out to them? Capture your fashionable wedding anniversary photos!

How to Apply
Download the application form from the "PAVONE" website below and apply by fax.
Fax.03-6413-0122
http://www.pavone-style.com/

THE FACTORY
1-24-2 Ebisu Minami, Shibuya-ku, Tokyo EBISU FORT
Tel.03-6412-7720
Fax.03-6412-7101
Business Hours | 9:00 AM - 8:00 PM
Open Year-Round
http://the-factory-tokyo.com



Photographer / Film Director: Kazuyoshi Shimomura (AVGVST)
Hair & Make-up: Eita (Iris)
Stylist: Tetsuro Nagase (Image)
Prop Stylist: SAKURA (Lucky Star)
Art Director: Toshiyuki Suzuki (united lounge tokyo)
Total Produce: Shinnosuke Nagai (VARIOUS)