FASHION /
NEWS
February 26, 2015
POS+ | Introducing "Post," a Newly Launched Select Watch Brand
POS+ | Introducing Post
A Boutique Brand of Design Watches Gaining Global Attention
Introducing the Select Watch Brand "POS+"!
The new concept select watch brand "POS+" will be featured at a joint exhibition held from February 8th (Wed) to February 10th (Fri) at TABLOID in Shibaura, Tokyo. New models from design watch brands highly acclaimed worldwide for their unique aesthetics will be unveiled.
Text by MATSUDA Natsuki(OPENERS)
Curated Timepieces You'll Be Proud to Show Off
In a world where tastes are diversifying and a myriad of watches flood the market, you might find yourself desiring a new, buzzworthy timepiece or pondering the perfect gift for that discerning individual. There's a growing trend among those unsatisfied with mass-produced items to seek out watches from brands that offer unique individuality. Meeting these demands is the new concept select watch brand, Post.
At the upcoming exhibition at TABLOID, six brands, each run by their designer and embodying the concept of "communication accessories," have been carefully selected to present their latest creations.
This brand proposes a new way of perceiving time, drawing parallels between "space," measured in units of light, and "time," an attempt to quantify the immeasurable through numbers. It is characterized by unique, simple forms and delicate finishing using unadorned materials.
This brand excels in luxury watches that combine sharp design with cutting-edge technology. It is the world's first to incorporate a micro-magnetic mechanical dial, which flips with a click like old airport departure boards, into a wristwatch.
A unique brand by Crispin Jones, known for enlivening the worlds of design and art with various interactive works. It features humor and novelty unseen in traditional watches, such as dials without indices or timepieces that display a message only once every hour.
This watch masterfully blends the edgy design sense cultivated by product designer Ross McBride in Los Angeles with the minimalism inspired by daily life in Japan. Its philosophy is to create timepieces that offer a comfortable sense of satisfaction when worn, while being both tricky and beautifully simple.
The brand name means "coziness" in Danish. Its designs are simple and minimalist, yet convey the maker's touch. Its high design quality has earned it popularity not only in design-conscious Scandinavia but across Europe.
Characterized by highly legible, graphical watch faces, featuring numbers represented in various languages and sizes, and a small disc for the seconds hand. Selected by numerous design shops worldwide, including the Swedish Design Museum Forum and Germany's Bauhaus, these watches have been cherished for a long time.
The brands carefully selected by Post are also featured in trend-sensitive shops such as London's "dezeen magazine," New York's "MoMA," and other renowned select shops globally. Discover your next design-conscious timepiece at Post.
POS+
www.post-select.com