A Brand That Has Remained True to Its Vision for 13 Years, Earning Fan Loyalty

LOUNGE LIZARD was established in 1998 by three individuals, led by designer Manabu Yaegashi. They opened the shop 'LOUNGE LIZARD' on Cat Street in Harajuku, marking the brand's debut. Shortly thereafter, their tight-fitting tailored jackets and slim denim pants garnered attention, positioning the brand as a leader in the domestic fashion boom.

Its greatest appeal lies in its form-fitting, tight designs, predominantly in black. The color palettes and patterns are often classic, with items like jackets, popular denim, cut-and-sew pieces, and T-shirts all designed for easy coordination. Paired with accessories and boots, they offer a street-style look; worn simply, they achieve a refined aesthetic. This versatility is a key characteristic of the brand.

In particular, their jeans, crafted with advanced remaking techniques, have a devoted following and perfectly complement the brand's sophisticated image of being "black, tight, and sharp."






This season, LOUNGE LIZARD continues its policy of black, tight-fitting designs, with the tailored jacket serving as an iconic piece offered in various fabrics. The new collection also introduces a trend-conscious styling that pairs these masculine jackets with cropped pants.

To continue wearing LOUNGE LIZARD's perfectly fitting clothes, no matter the age—is a style aspiration.


LOUNGE LIZARD
Tel. 03-5468-2254
http://loungelizard.main.jp/

LOUNGE LIZARD Official Blog
http://ameblo.jp/loungelizard-blog/

LOUNGE LIZARD Facebook
http://www.facebook.com/pages/Lounge-Lizard/220911621253731