FRED PERRY | First Campaign in Celebration of the Brand's 60th Anniversary

FRED PERRY

Brand's 60th Anniversary First Campaign: "Made in England Shirt"!

FRED PERRY 60th Anniversary BE@RBRICK

Founded in 1952 by legendary British tennis player Frederick John Perry, "FRED PERRY" is celebrating its 60th anniversary this year with a variety of promotions and products.

Text by KAJII Makoto (OPENERS)

First Campaign: Receive a 60th Anniversary BE@RBRICK with Purchase!

The first campaign, launching on Wednesday, February 1st, is the "Made in England Shirt" campaign, focusing on the brand's iconic British-made polo shirts. Purchase a British-made polo shirt (M12, M3, M8173, G5801) at a FRED PERRY SHOP or authorized retailer, and receive a 60th Anniversary BE@RBRICK as a gift (while supplies last).

Spring & Summer 2012 Men’s Laurel Wreath Collection by Fred Perry

Since last autumn/winter season, the "Laurel Wreath Men’s Collection" has featured a new brand mark with 30 leaves. This season, Kenneth Mackenzie, founder and designer of the British fashion label "6876 (Six Eight Seven Six)", joins the team.

The Spring/Summer 2012 collection harmonizes Kenneth Mackenzie's meticulous attention to detail and architectural silhouettes and structures with Fred Perry's iconic core items – the Fred Perry shirt, Harrington jacket, V-neck sweater, cardigan, slim-fit shirt, and pencil trousers – further deepening Fred Perry's original urban streetwear aesthetic.

Mackenzie states, "My primary design philosophy is to reinterpret classic menswear, represented by Fred Perry, using proven traditional materials and construction within appropriate partnerships, to create an evolved wardrobe."

Highlights of this collection include reimagined polo shirts with Mackenzie's signature details on the collar and body, woven shirts with playful chest pockets, and outerwear with carefully considered silhouettes. Notably, materials are sourced from the UK whenever possible and produced in British factories.

FRED PERRY LAUREL HARAJUKU
4-31-5 Jingumae, Shibuya-ku, Tokyo
Ingresso Building 2F
Tel. 03-6863-5670

FRED PERRY
http://www.fredperry.jp/