H&M | Sofia Coppola Directs the "MARNI at H&M Campaign"!

H&M

MARNI at H&M Campaign: Sofia Coppola Directs Spring 2012 Collaboration

Sofia Coppola to Direct!

While H&M's guest designer collaborations always generate buzz, the brand has announced its spring 2012 partnership with popular Italian label MARNI. Sofia Coppola will oversee the campaign film for the men's and women's collection, which launches on Thursday, March 8, 2012, in 260 stores worldwide and online, with a Japanese release on Saturday, March 10.

Text by KAJII Makoto (OPENERS)Photo by H&M

Film Completes for the MARNI at H&M Collection!

The collection, specially created for H&M by Consuelo Castiglioni, founder and creative director of MARNI, offers a wardrobe true to MARNI's signature style, featuring elegant prints and original fabrics.

Modern sensibilities and a sporty vibe are also incorporated, with the collection extending to accessories for a complete look.

The MARNI at H&M campaign film, directed by Sofia Coppola, was shot in Marrakech, Morocco. Based on a short story filled with a unique mood, it breathes new life into the highly anticipated collection.

This film will be broadcast worldwide across cinema, television, and online, concurrently with magazine and advertising campaigns.

H&M Hennes & Mauritz Japan
Tel. 03-5456-7070
www.hm.com/jp
www.mobile.hm.com