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Authentic American casual wear, yet with a touch of rock and an underground image. “Don’t Trust Thirties”—Rebelling against the outdated values of the time, the style independently forged by angry youths in the 1960s is the spirit of “Rags M^cGREGOR”.



Born from the quintessential American casual brand, this slightly unconventional and egoistic new label is based on the style of young men in the 60s who aspired to be rock stars, dressing up with all their might.

At the time, department store clothing was not enough, so they selected items based solely on their own sensibilities—workwear, military wear, and even vintage tailored clothing from the 30s and 40s—and this has been updated for the present day to create the wardrobe of “Rags M^cGREGOR”.

The clothing, which embodies the authenticity of vintage garments, the wearer's history and attachment to their clothes, respect for craftsmanship, and a rock spirit, shines vibrantly in a “vintage-like space that evokes rock and art,” surrounded by various photographs and books.