FASHION /
NEWS
May 21, 2015
GAP | Returning to Gap's Roots: A Colorful Spring World Unfolds!
GAP
GAP SPRING 2012 PRESENTATION IN NEW YORK
GAP Returns to Its Roots! Spring Unveils a Colorful World!
On September 14th, during New York Fashion Week, GAP held its Spring 2012 presentation. After several seasons of chic, minimalist collections, this season embraces the vivid colors and sportswear trends, returning to the brand's roots with a colorful, pop, and catchy worldview. The collection is designed to be exciting and fun for the viewer. Here, we present the new world of GAP, featuring backstage shots, looks, and both men's and women's styles!
Text by OPENERSPhoto by GAP
The Colorful and Happy GAP is Back!
The Spring 2012 presentation took place at LUX Studio, located in the Michael Thompson Studio near Manhattan's Chelsea district. It's a highly stylish venue, often used for art events, cocktail parties, and fashion shows like this one.
This season's hallmark is the colorful and pop color palette, reminiscent of the GAP brand's origins. The collection fuses the vivid colors and sporty aesthetics that are trending for Spring 2012.
For men, the American style is striking, with pistachio green shorts paired with a striped summer knit and light blue deck shoes. Styles like beige shorts casually worn over a white shirt, accessorized with a yellow bag, express a relaxed, unforced mood that defines this season's worldview. Sky blue pants paired with a trench coat whose hood lining is the same shade of blue showcase a refreshing color mix, a testament to GAP's long-awaited return to vibrant color combinations. Colored pants are also an item not to be missed.
Women's: A Mix of Trends and Brand Identity
Centered around GAP's iconic 'khaki' and 'denim,' the collection features a trendy color palette including fuchsia pink, baby pink, sky blue, and purple. Styling is captivating, with looks like a striped summer knit worn with a scarf and a contrasting color belt, or a pink shirt paired with washed denim, a printed belt, and striped lace-up shoes, showcasing a masterful blend of menswear-inspired styles with the brand's worldview. Beyond styling, each item, from the wrinkled washed shorts with a glimpse of floral underwear to the patchwork straight denim, reveals meticulous attention to detail.
The keyword for Spring 2012 is undoubtedly 'happy.' GAP's pop and visual collection perfectly captures this sentiment, placing it right at the heart of current trends. Especially when the global atmosphere feels somber, it's a wonderful time to enjoy fashion with the fun and spirit of GAP's clothing and worldview.
Gap Japan
Tel. 03-5786-5300
gap.co.jp

