bonjour records, which has offered a curated selection of CDs and fashion products with a unique aesthetic for the discerning individual, has launched "bonjour records BOYS" this autumn, a fashion brand built on the concept of "linking music and fashion." Appointing Daisuke Genma as creative director, the brand proposes "uniforms" inspired by music culture.

The first collection draws inspiration from the style of The Style Council, led by "The Modfather," Paul Weller. The products, a contemporary reinterpretation of mod fashion, feature patterns and details meticulously designed with layered styling in mind. The creations embody the mod attitude of "pursuing what is cool to oneself."