2011-12 Autumn/Winter Collection Keyword: "SOBER"

The theme for the debut season of the highly anticipated new men's brand "Smith&Hardy" is "ARCHIVE." Centered around the keyword "SOBER," which means serious and thoughtful in English, the collection comprises essential items such as jackets, shirts, and trousers. Originality is expressed through authentic craftsmanship and thoughtful details subtly incorporated into the simple designs.

The use of navy as the theme color also contributes to a clean and sophisticated collection, which is particularly striking.



Fukuzono is also participating in the "to ku ri" project, a collaborative initiative where independent menswear brands present collections based on a unified seasonal theme. Attention is drawn to the men's clothing advocated by Fukuzono, which balances simplicity, cleanliness, elegance, and a playful spirit.

Hidetaka FUKUZONO
He was the first Japanese national to graduate from the Royal Academy of Fine Arts in Antwerp in 2002. In 2003, he launched the menswear brand "WHEREABOUTS," but resigned as designer after the 2010-11 Autumn/Winter collection. He has also served as the design director for the fashion brand "TAKEO KIKUCHI" since 2008. In 2011, he officially launched "Smith&Hardy."

TRIPLE.ARCH.WORKS
Tel. 03-3496-5951
http://www.triplearchworks.com/